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Working in a TV newsroom as an assignment editor and investigative producer for almost 10 years , I heard the pitch a hundred times a day. Some were masters of the art, others would flop...and many would ask ME how to pitch THEIR stories. Pretty soon, I began to think, "I can do their job better!" Once a media insider, I know how a newsroom thinks. A move in to a busy public relations office also taught me the other side of the biz. I've collected a few secrets that make the media, magazines, biz journals and public pay attention.

Thursday, February 24, 2011

Putting a face on a story

Whew ~ it's been a long time since posting ~ but, that's cool with me. :)  It's nice working with the clients I chose and do stories that are really interesting.

My latest, is a story with my vet, Dr. Kerry Foreman at Lakeside Animal Hospital in Wheat Ridge.  She offers a very unique service for pet owners with senior or ill pets.  She comes to an owners home and helps pet owners say goodbye in the comforts of home ~ mobile euthanasia.

Let's face it -- our animals are our babies, right?   This is one more tip to remember when you are trying to tell a story about a not-so-easy subject and put a personal face on it -- in this case I interviewed one of Dr. Foreman's clients who used the at-home service to say good-bye to her dear, old friend -- her 14-year-old Golden lab, Stewball.

Take a read: http://denver.yourhub.com/WheatRidge/Stories/Pets-and-Animals/Story~947829.aspx
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1 comment:

  1. Lola Bird knows the art of the pitch...March 10, 2011 at 7:19 PM

    Update ~ this story was printed in the hard-copy edition of the Wheat Ridge YourHub section.

    YourHub is a news insert of the Thursday edition of the Denver Post -- yet, another free advertising shout out to Lakeside Animal Hospital.

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