Well, I have landed my second clients! Woo-hoo....I will be helping my local vet, Lakeside Animal Hospital, with marketing and promoting for their clinic events.
I have a biz brainstorming session with them tomorrow night. I'm pretty excited to brainstorm, because this clinic is new and provides some unique services, like acupuncture for animals ~ Neat huh? They are great partners with their local Wheat Ridge businesses too.
Like many people that I talk to about marketing, they just don't know how to pitch their great ideas.....Welllllll, that's what I'm here for silly!! :)
Here are some examples of how I make my clients think about themselves when we are working together:
**Who's your target audience?
--You have to figure this one out before you go anywhere ~ they are the people you want to talk to and you have to know what to say
**What's your biz's mission statement?
--Explain who you are and describe who you serve
**What makes your biz unique?
--Do you offer a special service, own a unique piece of equipment, cater to families, etc.?
By first talking about these things, ideas begin to flow...it's really that easy.
Really??!!
Off to pr dreamland....
About Me
- Lola Bird knows the art of the pitch...
- Working in a TV newsroom as an assignment editor and investigative producer for almost 10 years , I heard the pitch a hundred times a day. Some were masters of the art, others would flop...and many would ask ME how to pitch THEIR stories. Pretty soon, I began to think, "I can do their job better!" Once a media insider, I know how a newsroom thinks. A move in to a busy public relations office also taught me the other side of the biz. I've collected a few secrets that make the media, magazines, biz journals and public pay attention.
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