Here's a look in to my life in the PR biz. When trying to book a client, I try to think like a news producer and a viewer or reader. You have to think about what's important to them.
Be prepared, precise and personable
About Me
- Lola Bird knows the art of the pitch...
- Working in a TV newsroom as an assignment editor and investigative producer for almost 10 years , I heard the pitch a hundred times a day. Some were masters of the art, others would flop...and many would ask ME how to pitch THEIR stories. Pretty soon, I began to think, "I can do their job better!" Once a media insider, I know how a newsroom thinks. A move in to a busy public relations office also taught me the other side of the biz. I've collected a few secrets that make the media, magazines, biz journals and public pay attention.
Wednesday, August 25, 2010
Wednesday, August 18, 2010
She's on a roll folks...
Well, I have landed my second clients! Woo-hoo....I will be helping my local vet, Lakeside Animal Hospital, with marketing and promoting for their clinic events.
I have a biz brainstorming session with them tomorrow night. I'm pretty excited to brainstorm, because this clinic is new and provides some unique services, like acupuncture for animals ~ Neat huh? They are great partners with their local Wheat Ridge businesses too.
Like many people that I talk to about marketing, they just don't know how to pitch their great ideas.....Welllllll, that's what I'm here for silly!! :)
Here are some examples of how I make my clients think about themselves when we are working together:
**Who's your target audience?
--You have to figure this one out before you go anywhere ~ they are the people you want to talk to and you have to know what to say
**What's your biz's mission statement?
--Explain who you are and describe who you serve
**What makes your biz unique?
--Do you offer a special service, own a unique piece of equipment, cater to families, etc.?
By first talking about these things, ideas begin to flow...it's really that easy.
Really??!!
Off to pr dreamland....
I have a biz brainstorming session with them tomorrow night. I'm pretty excited to brainstorm, because this clinic is new and provides some unique services, like acupuncture for animals ~ Neat huh? They are great partners with their local Wheat Ridge businesses too.
Like many people that I talk to about marketing, they just don't know how to pitch their great ideas.....Welllllll, that's what I'm here for silly!! :)
Here are some examples of how I make my clients think about themselves when we are working together:
**Who's your target audience?
--You have to figure this one out before you go anywhere ~ they are the people you want to talk to and you have to know what to say
**What's your biz's mission statement?
--Explain who you are and describe who you serve
**What makes your biz unique?
--Do you offer a special service, own a unique piece of equipment, cater to families, etc.?
By first talking about these things, ideas begin to flow...it's really that easy.
Really??!!
Off to pr dreamland....
Monday, August 9, 2010
A hankering for media...
Some people want it, other people need it and some are just good at getting it....media attention, silly!
My secret? I don't want to tell people how easy it really is to get noticed...sshhhhh!!
I want to see my clients succeed at the things for which they have a passion.
Sit down, stay awhile and let's chat...a simple conversation to find out what's really important to you and how you run your business are enough to get us started. And maybe a couple of margaritas to get the creativity going~~ :)
After spending years listening to the pitch, I've turned the tables. I'm the one who gets to use creativity and savvy to give the media a reason to book you, interview and place you in the newsroom rolodex.
Really...it's that easy.
My secret? I don't want to tell people how easy it really is to get noticed...sshhhhh!!
I want to see my clients succeed at the things for which they have a passion.
Sit down, stay awhile and let's chat...a simple conversation to find out what's really important to you and how you run your business are enough to get us started. And maybe a couple of margaritas to get the creativity going~~ :)
After spending years listening to the pitch, I've turned the tables. I'm the one who gets to use creativity and savvy to give the media a reason to book you, interview and place you in the newsroom rolodex.
Really...it's that easy.
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