My clients, Lakeside Animal Hospital, have been able to increase foot traffic through their doors because of a couple well-placed media hits.
I pitched one of the unique services that LAH offers ~ acupuncture for pets!
The Wheat Ridge Transcript liked the pitch and wrote a business profile on the animal hospital.
Here's the business profile that ran in the Wheat Ridge Transcript:
http://denver.yourhub.com/WheatRidge/Stories/Business-Profiles/Story~875576.aspx
Along with the help from photographer Bill Bond, I wrote up a bio about weiner dog owner Stephanie and her dog Dempsey. We posted on the local YourHub newspaper website. YourHub is a weekly paper insert to the Denver Post every Thursday ~ and they printed the web story I wrote in the paper edition.
And the acupuncture story that Bill and I worked on which profiles Dempsey the dachsund:
http://denver.yourhub.com/WheatRidge/Stories/Pets-and-Animals/Story~898584.aspx
Remember, most small businesses tend to get their foot traffic from the neighborhood where they reside. Don't discount the little media guys!! Hey, don't get me wrong ~ there is a definite power to getting a placement on the big guys like 9News, CBS4 and 7News...but, you will find life-long customers from getting the word out through the little guys. That's because your neighbors read the hyper-local newspapers delivered to their homes. Most want to know what is going on their hood.
For my efforts?? ~ I get trade credit that I use towards taking care of my animal brood here at the Graybill house ~ four cats and a 12-year-old Rottie ~ jojo ~ who now needs arthritis medication for a bum front-right ankle. Thank you Lakeside Animal Hospital!!
Let Lola Bird help sing your praises...to help you make your mark in Denver! Masters at creating a buzz about your new business venture, pet project, or special event ~ Lola Bird helps your new biz find customers or your established biz find new ones. I especially love helping mommy entrepreneurs get things flying ~ mommies are working people too! My media savvy, mixed with your business know-how make for perfect conditions for getting your biz off the ground.
About Me
- Lola Bird knows the art of the pitch...
- Working in a TV newsroom as an assignment editor and investigative producer for almost 10 years , I heard the pitch a hundred times a day. Some were masters of the art, others would flop...and many would ask ME how to pitch THEIR stories. Pretty soon, I began to think, "I can do their job better!" Once a media insider, I know how a newsroom thinks. A move in to a busy public relations office also taught me the other side of the biz. I've collected a few secrets that make the media, magazines, biz journals and public pay attention.